In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.
No one wants to invest in a marketing method that doesn’t get results! Social Media ROI, or return on investment, is how businesses measure what they’re getting back from all the time, money, and resources that they put into their social media accounts. While measuring return on investment for social media may sound silly at first, in a world where social media is one of most business’s primary advertising strategies, it pays to know whether current marketing efforts are being met with success.
In a 2014 Jobvite infographic, 93 percent of recruiters surveyed claimed to either use or plan to use social media to aid in recruitment, intending to invest 73% more on average in social recruiting to beat their competition. Over the past two years, this number has steadily climbed as businesses increasingly recognize the value that social media plays, both a tool for capturing the interest of talented candidates and for ensuring that they fit the company’s culture.
Who says that physical and digital advertising have to exist in separate spheres? While the use of social media for advertising has certainly increased, traditional methods of advertising shouldn’t be thrown away just yet. Integrating online marketing efforts into traditional methods of advertising will help drive traffic to brands’ websites and social media platforms, in addition to encouraging current and potential clients to participate more actively in their campaigns.
Here are a few tips for how businesses can support their digital marketing investment with traditional marketing strategies:
Socially Bold is a digital marketing firm located in Jacksonville, Florida providing marketing services to small to mid-sized local businesses. Specializing in social media and content marketing, Socially Bold focuses on aligning with clients, the ‘Socially Bold Community’, to deliver innovative ideas and translate those into refreshing results. For more information about Socially Bold, visit sociallybold.com. Join the #SociallyBold conversation on Twitter @sociallyboldjax, Facebook @sociallybold, Instagram @sociallybold, Pinterest @sociallybold or Google+ @sociallybold.
When it comes to recruiting young, driven job candidates with college diplomas, there is no better social media platform than LinkedIn. More recently however, the world’s most popular professional social network has reached out to businesses in an attempt to make its platform more social media friendly. Today, LinkedIn possesses great untapped networking potential for both companies and and their clients. Below are just a few tips for how businesses looking to grow their social media following can harness LinkedIn’s marketing capabilities to reach their desired targeted audience as effectively as possible.
