Digital Marketing Blog Jacksonville Florida

Tips for Building an Iron-Clad Social Media Policy

April 15, 2016 Tags: Internet Policy, social media, social media management, Social Media Policies, Social Media Policy, Writing a Social Media Policy admin

Social Media is accessible everywhere. It is no longer a second sister to mainstream media. Your employees will post to their social channels with or without your guidelines. So my suggestion is to draw them up now, and share them with your employees before it’s too late.

It is important for organizations and companies to keep track of what their members and employees are tweeting and posting about especially on issues that pertain to the workplace. Will you be hampering their rights to freely post? Should you just ban them from accessing their social media sites?

Tools for Vetting Your Blog Niche

April 4, 2016 Tags: blog, blog seo, blogging, branding, community engagement, content marketing, Digital Presence, promoting blogs, target audience admin

When I started my first blog I had no idea what to write, who to write to, or who my blog niche market was. So, I picked a general topic on finding inspiration, and creative thinking and started the blog. I accumulated a few followers at first, but eventually the readership just sort of dropped off. After doing some research, I figured out my problem: I was writing about everything, with no focus, and no target market.

What is NAP and Does it Affect SEO?

March 16, 2016 Tags: Digital Presence, Digital Presence Management, NAP, NAP Data, Search Engine Optimization, Search Ranking, SEO Ranking, social media admin

NAP and SEO Defined:

NAP stands for Name, Address, Phone Number and is data that is associated with Geo-location and Search. Maintaining consistent NAP data across the web is critical for businesses wishing to rank well in the local organic search results.

SEO stands for Search Engine Optimization and it is the process of improving your organization’s ranking in organic or natural search results on search engines. Search engines like Google take multiple data considerations into account when determining which companies to show for geo-targeted searches.

Facebook Reactions – How Are You Feeling?

March 3, 2016 Tags: facebook, Facebook Emojis, Facebook Engagement, Facebook Enhancements, Facebook Features, Facebook Reactions, social media, Social Media Engagement, Social Media Enhancements, Social Media Marketing admin

On Wednesday, Facebook rolled out the new emoji reaction buttons to Facebook users worldwide. Facebook reactions provides users with five different emojis to react to information in their News Feed – Love, Haha, Wow, Sad and Angry.. “You can see the new buttons by either holding down the like button (if you’re on your phone or tablet) or hovering over it (if you’re on your desktop). Tap the Facebook reaction you want, and the icon for it will appear beneath the post, just as the like icon does.”

Are you ready to open up? Now we can all express our feelings! Read something bad, you can add your ‘angry’ emoji , maybe something makes you sad, add your ‘sad’ emoji . Interacting on Facebook news has reached a new level. Per Facebook’s blog, many users had complained that the like button did not accurately describe how they felt about a post. The emoji reactions will help bridge that gap. Let’s face it – social media is Social and if you’ve ever seen the movie Inside Out, we just can’t be happy and like things all the time.

Target Audience

February 17, 2016 Tags: branding, consumers, followers, target audience admin

Target an Audience, Target a Specific Audience, Target that Audience

Developing and personalizing your brand through social media can be challenging. Targeting an

Audience can be too broad. You want to target an audience that will like your Brand. Then once

you’ve figured that out, you want to target a Specific Audience. Finally, once you see great

feedback and reviews, you want to stick to targeting that audience. I will introduce 5 ways to

make sure your targeted audience will stick with you for a long period of time.

Blog

Tools for Vetting Your Blog Niche

Request a Consultation

Build your package