Newsletters are a great way to engage your customers, clients and staff. Keep people informed on new happenings within the company and new products and services you are offering. It is a great way to give customers notice of sales or potential hikes in prices before they happen. In a nutshell the newsletter is a great way to engage, reach, entertain, and inspire your customers.
When I started my first blog I had no idea what to write, who to write to, or who my blog niche market was. So, I picked a general topic on finding inspiration, and creative thinking and started the blog. I accumulated a few followers at first, but eventually the readership just sort of dropped off. After doing some research, I figured out my problem: I was writing about everything, with no focus, and no target market.
NAP stands for Name, Address, Phone Number and is data that is associated with Geo-location and Search. Maintaining consistent NAP data across the web is critical for businesses wishing to rank well in the local organic search results.
SEO stands for Search Engine Optimization and it is the process of improving your organization’s ranking in organic or natural search results on search engines. Search engines like Google take multiple data considerations into account when determining which companies to show for geo-targeted searches.
Target an Audience, Target a Specific Audience, Target that Audience
Developing and personalizing your brand through social media can be challenging. Targeting an
Audience can be too broad. You want to target an audience that will like your Brand. Then once
you’ve figured that out, you want to target a Specific Audience. Finally, once you see great
feedback and reviews, you want to stick to targeting that audience. I will introduce 5 ways to
make sure your targeted audience will stick with you for a long period of time.
Why Go Mobile?
There isn’t a single business owner out there that says they wouldn’t love to rank number one in a Google search or even be happy with listing on the first page of Google. In 2015, Google made the announcement that mobile friendly websites would now be a key factor in search engine ranking. If your website was not mobile optimized you would consequently be bumped off the first page and pushed further and further back once the Google scan tool would analyze your website if you were not mobile optimized.
