Social Media

Instagram’s New Clothes

Video from Instagram’s Blog: “A New Look for Instagram.”

Many years ago, Hans Christian Anderson wrote the story of “The Emperor’s New Clothes.”  In the story, supposed ‘weavers’ promise an emperor a new suit of clothes that is invisible to those who are unfit for their positions, stupid, or incompetent. In reality, the ‘weavers’ had simply mimed creating the suit and dressing the emperor, truly “dressing” him in nothing at all.

As the Emperor paraded through town the townspeople did not see any clothes, but they were afraid if they didn’t comment that they would seem unfit.  Everyone talked about all the new colors and fine fabrics in his suit, but there wasn’t anything there.  

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Tips for Building an Iron-Clad Social Media Policy

Social Media is accessible everywhere. It is no longer a second sister to mainstream media. Your employees will post to their social channels with or without your guidelines. So my suggestion is to draw them up now, and share them with your employees before it’s too late.

It is important for organizations and companies to keep track of what their members and employees are tweeting and posting about especially on issues that pertain to the workplace. Will you be hampering their rights to freely post?  Should you just ban them from accessing their social media sites?

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Facebook Reactions – How Are You Feeling?

fb-reactions

On Wednesday, Facebook rolled out the new emoji reaction buttons to Facebook users worldwide.  Facebook reactions provides users with five different emojis to react to information in their News Feed – Love, Haha, Wow, Sad and Angry..  “You can see the new buttons by either holding down the like button (if you’re on your phone or tablet) or hovering over it (if you’re on your desktop). Tap the Facebook reaction you want, and the icon for it will appear beneath the post, just as the like icon does.”

Are you ready to open up?  Now we can all express our wow feelings!  Read something bad, you can add your ‘angry’ emoji Angry, maybe something makes you sad, add your ‘sad’ emoji Sad.  Interacting on Facebook news has reached a new level.  Per Facebook’s blog,  many users had complained that the like button did not accurately describe how they felt about a post. The emoji reactions will help bridge that gap.  Let’s face it – social media is Social and if you’ve ever seen the movie Inside Out, we just can’t be happy and like things all the time. Like

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Target Audience

Target Your Audience Blog

Target an Audience, Target a Specific Audience, Target that Audience

Developing and personalizing your brand through social media can be challenging. Targeting an

Audience can be too broad. You want to target an audience that will like your Brand. Then once

you’ve figured that out, you want to target a Specific Audience. Finally, once you see great

feedback and reviews, you want to stick to targeting that audience. I will introduce 5 ways to

make sure your targeted audience will stick with you for a long period of time.

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Expand Your Organic Reach On Facebook

Are you looking to expand your reach on Facebook?  I have compiled tips to help you to expand your reach. The first activity you should participate in is to go to Facebook Insights and learn about which posts are resonating with your audience. This way you can plan your editorial calendar, link posts that are similar to the content that is being favored ,and also work on cross posting that content to your other social channels.

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