Twitter’s New Way to Engage
A couple weeks ago, Twitter unveiled the latest edition to its long list of marketing-friendly resources, geared towards attracting and retaining the growing number of brands that want to advertise and gain awareness on social media. The new Engage app offers real-time data and insights into audience and follower behavior that will allow influential accounts to better understand their most influential and loyal followers while also sharing key account statistics. Whether a business has 10,000 followers or 100, it certainly pays to understand which are the most loyal and what type of content they will most want to see. Here’s a quick run-down of the application to get started:
