Marketing is all about integration. Without integration, messages can’t get the most bang for their buck. Integration centers around ideas traveling across multiple channels and platforms to promote a brand’s products and services. Blogs and newsletters are content cousins that can be easily integrated and then shared on any social media platform.
With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.
Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.
NAP stands for Name, Address, Phone Number and is data that is associated with Geo-location and Search. Maintaining consistent NAP data across the web is critical for businesses wishing to rank well in the local organic search results.
SEO stands for Search Engine Optimization and it is the process of improving your organization’s ranking in organic or natural search results on search engines. Search engines like Google take multiple data considerations into account when determining which companies to show for geo-targeted searches.
