“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia)
Hashtags are the language of social media and a great way to sort and manage posts. Incorporating hashtags into a business’s marketing strategy can help unite and connect followers, in addition to promoting certain products or services. Here are a few tips for using and sharing hashtags in social media.
On Wednesday, Facebook rolled out the new emoji reaction buttons to Facebook users worldwide. Facebook reactions provides users with five different emojis to react to information in their News Feed – Love, Haha, Wow, Sad and Angry.. “You can see the new buttons by either holding down the like button (if you’re on your phone or tablet) or hovering over it (if you’re on your desktop). Tap the Facebook reaction you want, and the icon for it will appear beneath the post, just as the like icon does.”
Are you ready to open up? Now we can all express our 
feelings! Read something bad, you can add your ‘angry’ emoji 
, maybe something makes you sad, add your ‘sad’ emoji 
. Interacting on Facebook news has reached a new level. Per Facebook’s blog, many users had complained that the like button did not accurately describe how they felt about a post. The emoji reactions will help bridge that gap. Let’s face it – social media is Social and if you’ve ever seen the movie Inside Out, we just can’t be happy and like things all the time. 
Are you looking to expand your reach on Facebook? I have compiled tips to help you to expand your reach. The first activity you should participate in is to go to Facebook Insights and learn about which posts are resonating with your audience. This way you can plan your editorial calendar, link posts that are similar to the content that is being favored ,and also work on cross posting that content to your other social channels.
Oh how times continue to change, yet stay the same..kind of fitting for Groundhog Day! A year ago, Facebook posted on Facebook’s official blog, that Facebook is reducing the number of overly promotional page posts in users’ News Feeds.
