It’s fine and good to hear that digital marketing is the the way to spend marketing dollars, but just how effective is it? Where’s the proof that it’s working?
There isn’t a single business owner out there that says they wouldn’t love to rank number one in a Google search or even be happy with listing on the first page of Google. In 2015, Google made the announcement that mobile friendly websites would now be a key factor in search engine ranking. If your website was not mobile optimized you would consequently be bumped off the first page and pushed further and further back once the Google scan tool would analyze your website if you were not mobile optimized.