With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.
Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.
Are you looking to expand your reach on Facebook? I have compiled tips to help you to expand your reach. The first activity you should participate in is to go to Facebook Insights and learn about which posts are resonating with your audience. This way you can plan your editorial calendar, link posts that are similar to the content that is being favored ,and also work on cross posting that content to your other social channels.
