When it comes to finding attractive job candidates, every business knows the importance of turning to social media. The biggest challenge is getting started. Over 93% of businesses either use or plan to use social media in recruiting, but only 18% consider themselves experts in social hiring strategy.
In today’s world, where a brand’s social media usage shapes its corporate image, creating a policy for users of any company’s social media account is of the utmost importance. Not only can a good social media policy prevent slip-ups that hurt the business’s image, but it will also help maintain brand image and retain and engage customers in a productive manner.
It is no new concept that a business’s website is a digital representation of its brand. And because of that, it is important that small businesses have the same opportunities as big companies to draw in customers and grow their brand.
Meet WordPress.
This free web design platform lets the business itself power the back-end of their site for all their design desires, however big or small. With WordPress it is no challenge to create and manage all of the pages, media, and products on a site. Some might think that WordPress is a big name for big companies, but Entrepreneur has put together seven reasons why it is perfect for small businesses.
In an age where technology drives creativity, innovation, and success, businesses scramble to gain every tool and advancement under their belt. It is no new concept that social media is an invaluable tool for marketing, branding, and advertising, but has it recently stepped up its game? Recently, Instagram has not only stepped up its game, it has changed the game.
