Marketing is all about integration. Without integration, messages can’t get the most bang for their buck. Integration centers around ideas traveling across multiple channels and platforms to promote a brand’s products and services. Blogs and newsletters are content cousins that can be easily integrated and then shared on any social media platform.
Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.
On Wednesday, Facebook rolled out the new emoji reaction buttons to Facebook users worldwide. Facebook reactions provides users with five different emojis to react to information in their News Feed – Love, Haha, Wow, Sad and Angry.. “You can see the new buttons by either holding down the like button (if you’re on your phone or tablet) or hovering over it (if you’re on your desktop). Tap the Facebook reaction you want, and the icon for it will appear beneath the post, just as the like icon does.”
Are you ready to open up? Now we can all express our 
feelings! Read something bad, you can add your ‘angry’ emoji 
, maybe something makes you sad, add your ‘sad’ emoji 
. Interacting on Facebook news has reached a new level. Per Facebook’s blog, many users had complained that the like button did not accurately describe how they felt about a post. The emoji reactions will help bridge that gap. Let’s face it – social media is Social and if you’ve ever seen the movie Inside Out, we just can’t be happy and like things all the time. 
