Posts Taged social-media-platform

Why Every Business Should Go Social with Recruitment

In a 2014 Jobvite infographic, 93 percent of recruiters surveyed claimed to either use or plan to use social media to aid in recruitment, intending to invest 73% more on average in social recruiting to beat their competition. Over the past two years, this number has steadily climbed as businesses increasingly recognize the value that social media plays, both a tool for capturing the interest of talented candidates and for ensuring that they fit the company’s culture.

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Five Tips for Harnessing LinkedIn’s Marketing Potential

When it comes to recruiting young, driven job candidates with college diplomas, there is no better social media platform than LinkedIn. More recently however, the world’s most popular professional social network has reached out to businesses in an attempt to make its platform more social media friendly. Today, LinkedIn possesses great untapped networking potential for both companies and and their clients. Below are just a few tips for how businesses looking to grow their social media following can harness LinkedIn’s marketing capabilities to reach their desired targeted audience as effectively as possible.

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Instagram Gets Business Savvy

Instagram

In an age where technology drives creativity, innovation, and success, businesses scramble to gain every tool and advancement under their belt. It is no new concept that social media is an invaluable tool for marketing, branding, and advertising, but has it recently stepped up its game? Recently, Instagram has not only stepped up its game, it has changed the game.

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What’s the Deal with Microsoft’s 26 Billion Dollar Purchase?

On Monday morning, one of the largest technology companies in the world announced its biggest deal yet. For a price of $26.2 billion, Microsoft bought the professional networking website LinkedIn with the goal of creating “more connected, intelligent and productive experiences.” While Microsoft’s shares have fallen since, its acquisition of one of the world’s largest social media networks is unsurprising, given CEO Satya Nadella’s shifting focus from hardware and software toward innovation and enterprise.

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