“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia)
A couple weeks ago, Twitter unveiled the latest edition to its long list of marketing-friendly resources, geared towards attracting and retaining the growing number of brands that want to advertise and gain awareness on social media. The new Engage app offers real-time data and insights into audience and follower behavior that will allow influential accounts to better understand their most influential and loyal followers while also sharing key account statistics. Whether a business has 10,000 followers or 100, it certainly pays to understand which are the most loyal and what type of content they will most want to see. Here’s a quick run-down of the application to get started:
With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.
Repurposing old blog posts for Social Media lengthens their lifespan, and your content coverage. Here are a few tips on the many ways you can repurpose your old posts for social media.
When I started my first blog I had no idea what to write, who to write to, or who my blog niche market was. So, I picked a general topic on finding inspiration, and creative thinking and started the blog. I accumulated a few followers at first, but eventually the readership just sort of dropped off. After doing some research, I figured out my problem: I was writing about everything, with no focus, and no target market.
