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Case study · Protective equipment · Gainesville, FL
Explaining discreet, quick-access protection in a few seconds.
Rapid Deployment Armor is a division of Phalanx Defense Systems in Gainesville, Florida, and a sister company of DKX Armor. Its products are built to stay out of sight and be ready to use quickly, which is an idea the website has to get across fast.
The work
Show how it works, then who it's for.
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Product explanation
Clear descriptions of how the products deploy and where they are used.
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Audience paths
Information for security professionals, agencies and individual buyers.
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Sister brand alignment
Consistent with DKX Armor under the same parent company.
The challenge
A new category needs a clear explanation.
When a product doesn't fit a familiar category, visitors need to understand it before they can want it. The site has to show what the product is, how fast it can be used and who it protects, without burying the point in technical detail.