Google Ads management in Jacksonville & St. Augustine, managed for cost per lead.
Search and display campaigns built, tested and tuned weekly by a local team, so ad spend turns into calls and bookings instead of just traffic.
What our Google Ads service includes.
Fully Google Ads certified
Our team holds every current Google Ads certification, including Search, Display, Video, Shopping, Apps and Measurement, so your account is run to Google’s own best practices.
Campaign strategy & keywords
Keyword research built around the searches that turn into booked work in your service area, grouped into tight themes with negative keyword lists from day one.
Ad copy & landing page alignment
Ads written for each service and sent to a page that answers the same question, loads fast on a phone and makes calling or booking the obvious next step.
Conversion tracking setup
Calls, forms and bookings tracked in Google Ads and GA4 through Google Tag Manager, so bidding learns from real leads instead of clicks.
Weekly bid & budget optimization
Every week we review search terms, add negatives, adjust bids by location, device and hour, and test new ad copy. Active management, not a set-and-forget campaign.
Monthly performance reporting
A plain-language report each month: cost per lead, calls, forms, the searches that produced them and what we’re changing next.
The approach.
Set Up Tracking
Call, form and booking conversions in place before any budget goes live, so every dollar of spend can be traced to a lead.
Launch & Test
Focused campaigns for your best services and service area, launched and watched daily through the learning period.
Optimize Weekly
Search terms, bids, budgets and ad copy adjusted every week, with spend moving toward what books jobs.
A Google Ads consultant that knows Northeast Florida.
Local campaigns live or die on targeting. In Jacksonville that means knowing which neighborhoods, suburbs and service areas your customers actually come from. In St. Augustine and St. Johns County it means separating visitors searching in the moment from residents planning a project, and bidding differently for each.
Jacksonville campaigns
Radius and ZIP targeting across Duval, Clay and Nassau counties, call-only ads for urgent services, and schedules matched to when your phones are staffed.
St. Augustine & St. Johns County
Separate campaigns for tourist and local intent, seasonal budgets, and location targeting for St. Augustine, Ponte Vedra Beach, Nocatee and the beaches.
Ads plus Local Services Ads
Where your category qualifies, we pair search campaigns with Local Services Ads and a strong Google Business Profile so you show up in every part of the results page.
Landing pages that convert
We build fast, focused landing pages, because sending paid clicks to a slow homepage wastes budget. See Jacksonville web design.
Our office is at 12620 Beach Blvd, Suite #3, on Jacksonville’s Southside, so we know the difference between a customer in Mandarin, Arlington, Riverside, San Marco, the Beaches or Fleming Island, and we target, bid and write ads accordingly, down to the ZIP code when your service area calls for it. In fast-growing northern St. Johns County, we can target Bartram Park, Durbin Park, SilverLeaf, World Golf Village and Nocatee separately, because demand and competition differ from one to the next.
A Jacksonville Google Ads agency with a certified specialist on your account.
People search for a Google Ads agency, a Google Ads consultant, a PPC specialist, or still call it AdWords. What matters is who works on your account each week and whether they can fix the things around it. With Socially Bold you get direct access to the certified specialist managing your campaigns, and our in-house web team handles landing pages, tracking and site speed.
Full Google Ads management
Strategy, campaign builds, conversion tracking, landing pages, weekly optimization and monthly reporting, all under one roof in Jacksonville.
Account audits for in-house teams
Already running ads yourself? We can audit the account and hand you a prioritized list of fixes, starting with the mistakes that waste budget most often.
Formerly Google AdWords
Google renamed AdWords to Google Ads in 2018. If you’re looking for AdWords management in Jacksonville, this is the same service, with today’s campaign types and tracking.
Google Ads management in St. Augustine, FL.
A St. Augustine account usually serves two very different searchers: visitors planning a trip or already in town, and residents of St. Johns County hiring someone for a project. The same campaign settings rarely work for both, so we build for the one your business actually needs.
Tourism businesses: target the trip, not just the town
For inns, tours, restaurants and venues, the best customers are often searching from Atlanta, Orlando or out of state before they arrive. Here “presence or interest” location targeting can be the right choice, paired with keywords that show trip intent.
Home services: only people who live here
For contractors, medical practices and other local services, we target people located in St. Augustine and St. Johns County, so the budget isn’t spent on visitors who will never book a kitchen remodel.
Budgets that follow the season
Spring break, summer weekends, Nights of Lights and event dates shift demand. We raise and lower budgets and bids around them instead of spending evenly all year.
Town-level targeting across St. Johns County
St. Augustine, St. Augustine Beach, Vilano Beach, World Golf Village, Nocatee, Ponte Vedra and the St. Johns area each behave differently. We bid by location so spend goes where your bookings come from.
Calls and bookings tracked
Call tracking, booking-widget events and form submissions are recorded as conversions, so you can see which St. Augustine searches turn into customers.
Ads backed by the map pack
Visitors who see your ad often check your listing next. We keep your Google Business Profile in St. Augustine accurate so the click turns into a visit.
Building a landing page or a new site for St. Augustine? See St. Augustine website design and redesign and web design in St. Johns County.
Search, Performance Max, Local Services Ads: what each one is for.
Most Jacksonville service businesses don’t need every campaign type Google sells. We choose the mix that matches how your customers search, then give each campaign a clear job so budgets don’t compete with each other.
Search campaigns
The core of most local accounts. Ads show for high-intent searches such as “emergency plumber Jacksonville” or “St. Augustine wedding venue”, with tight keyword themes, negative keywords and ad copy written for each service.
Performance Max
Useful once conversion tracking is solid and there is enough data to learn from. We use brand exclusions, audience signals and clean conversion goals so it finds new customers instead of taking credit for searches you would win anyway.
Local Services Ads
Pay-per-lead ads with the Google Verified badge for eligible categories, run alongside search campaigns. See Local Services Ads.
Display & remarketing
Reminds people who visited your site but didn’t call. Kept to a small, controlled share of budget with frequency limits and placement exclusions.
YouTube video ads
For brands with a story to tell or a market to educate: short video ads targeted to Northeast Florida audiences.
Call assets & call tracking
Click-to-call on every ad, scheduled for the hours your phones are answered, with each call tracked as a conversion.
Where Google Ads budgets usually leak.
Whether you run ads yourself or are taking over from another agency, we start with an audit of the existing account. These are the problems we find most often, and fix first.
Location set to “presence or interest”
Google’s default can show ads to people merely interested in Jacksonville rather than in it. We target people located in, or regularly in, your service area.
Broad match without guardrails
Broad keywords without negative keyword lists and a reliable conversion signal pay for irrelevant searches. We review the search terms report every week and add negatives.
Display Network inside search campaigns
New search campaigns often include the Display Network by default. We separate them so search budget stays on search.
No conversion or call tracking
Without form, call and booking tracking, bidding optimizes for clicks. We set up GA4, Google Tag Manager and call conversions before spend goes live.
Paid clicks sent to the homepage
A focused, fast landing page for each service beats a general homepage. Our own site scores in the 90s on Google PageSpeed for mobile and desktop, and we build landing pages to the same standard.
Auto-applied recommendations
Google can apply its own recommendations automatically, including budget and keyword changes. We review them and switch off the ones that don’t fit your goals.
Ads running when nobody answers
Ad schedules matched to staffed hours, so paid calls don’t go to voicemail.
Your first 90 days of Google Ads management.
Week 1: audit, goals & tracking
We review your account, or set up a new one owned by your business, agree on a target cost per lead, and install conversion tracking for calls, forms and bookings.
Weeks 2–3: build & launch
Keyword research for your services and service area, campaign structure, ad copy, assets, negative keyword lists and landing page fixes, then launch.
Days 30–60: learn & refine
Smart bidding needs conversion data to learn. We cut wasted search terms, test ad copy and adjust bids by location, device and time of day.
Day 60 onward: scale what works
Budget moves toward the campaigns, keywords and areas producing booked work, with monthly reporting in plain language.
Google Ads for Northeast Florida service businesses.
We manage campaigns for local businesses where a call, form or booking is the goal, including contractors and home services, healthcare, dental and med spas, law firms and professional services, restaurants and hospitality, auto dealers and repair shops and real estate and home builders. Our Sand Dollar Cleaners work combined website design, local SEO and online ads for a neighborhood dry cleaner. Socially Bold has 10+ years in business, 100+ websites and apps launched, and a 5.0 rating on Google from 33 reviews.
FAQ
What's a realistic monthly ad budget?
It depends on what a click costs in your category, how many leads you need each month and how many of them turn into customers. We work backward from a target cost per lead and give you a specific recommendation during scoping, not a stock answer.
Do you also manage the landing pages?
Yes — alignment between the ad and the page it lands on matters as much as the ad itself.
How is success measured?
Cost per lead and booked jobs, not clicks or impressions alone.
Do you manage Google Ads for businesses in St. Augustine?
Yes. We manage campaigns for businesses across St. Augustine, St. Johns County, Jacksonville and Northeast Florida, with targeting built around local and visitor search behavior.
Should I hire a Google Ads agency or manage ads myself?
Small budgets can be self-managed with care, but most businesses waste spend on broad keywords and missing conversion tracking. A managed account with weekly optimization usually pays for itself through lower cost per lead.
Are you Google Ads certified?
Yes. Our team holds every current Google Ads certification, covering Search, Display, Video, Shopping, Apps and Measurement.
Do you own the ad account, or do I?
You do. Campaigns run in an account owned by your business, with us added as managers, so you keep your data and history.
How long before Google Ads start producing leads?
Ads can bring clicks and calls within days of launch, but the first several weeks are a learning period while bidding gathers conversion data. Most accounts become steadily more efficient over the first two to three months of weekly optimization.
Can you guarantee the top ad position or a set number of leads?
No, and be cautious of anyone who does. Ad position is decided in auctions that change constantly. What we commit to is clean tracking, weekly optimization and honest reporting on cost per lead.
Is Google Ads the same as Google AdWords?
Yes. Google renamed AdWords to Google Ads in 2018. AdWords management in Jacksonville and Google Ads management are the same service.
Do you offer one-time Google Ads audits for in-house teams?
Yes. If you manage ads yourself, we can audit the account and give you a prioritized list of fixes covering targeting, keywords, tracking and landing pages.
Is PPC management the same as Google Ads management?
PPC (pay-per-click) is the broader term for paid search and other click-based ads. For most local businesses, PPC means Google Ads, which is where we focus, alongside Local Services Ads. See PPC management in Jacksonville.
Do you manage Performance Max campaigns?
Yes, once the account has reliable conversion tracking and enough data. We set brand exclusions and clear conversion goals so Performance Max adds new customers instead of taking credit for searches you would have won anyway.
Can you take over an account another agency set up?
Yes. We start with an audit of the existing campaigns, keep what is working and rebuild what isn't. If the previous agency controls the account, we help you get admin access or set up a new account in your business's name.
Do you also manage Local Services Ads and Google Business Profile?
Yes. Search ads, Local Services Ads and your Google Business Profile all appear on the same results page, so we manage them together. See Local Services Ads and Google Business Profile optimization.
Do you track phone calls from ads?
Yes. Calls from ads and from your website are tracked as conversions, so reporting shows which keywords and campaigns make the phone ring, not just which ones get clicks.
What do you need from me to get started?
Access to your Google Ads account (or permission to create one in your business's name), access to Google Analytics and your website, your service area, the jobs you want more of, and a budget range. Start here.
He helped me with my online advertising, revamped my website & improve my SEO! I feel very confident about reaching my target audience now and will definitely use Socially Bold in the future for all my marketing needs.