A fence is a five-figure decision homeowners make with their eyes before their wallet.
Fence Pro Inc. installs residential and commercial fencing across wood, vinyl, aluminum, and chain-link, and homeowners shopping for a fence behave like they're shopping for a kitchen remodel — they compare photos, styles, and reviews for weeks before requesting a quote. The site needed to win that browsing phase, not just the final call.
Scope of the work.
Website development
A photo gallery organized by material and style, plus an instant quote-request form that captures property details up front instead of forcing a phone call.
Digital marketing
Review and referral generation built around real before-and-after project photos, plus a nurture sequence for homeowners who request a quote but take weeks to decide.
Online ads & custom design
Ads targeting homeowners actively searching for fence installation, paired with a visually rich design that lets the fence styles themselves do the selling.
SEO
Material-specific landing pages — vinyl, wood, aluminum, chain-link — built to capture searches for the exact fence type a homeowner has already decided they want.
Fencing is a visual sale that lives or dies on the photo gallery.
Nobody buys a fence sight unseen. The gallery isn't decoration here — it's the primary conversion tool, letting homeowners picture the exact style on their own property before they ever fill out a form, which shortens the multi-week comparison-shopping window competitors rely on.