Leslie Murphy, MD (MDVIP) — Case Study

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Case study · Concierge medicine

A physician website that sounds like the doctor, not a template.

Leslie Murphy, MD is a board-certified internist in an MDVIP concierge practice, focused on women's health, preventive medicine and sports medicine. Concierge patients choose a doctor personally, so the site needs to introduce her approach in her own voice.

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The work

Personal, clear and easy to read.

✓

Doctor-first design

A site centered on the physician, her focus areas and her approach to care.

✓

Blog

A blog where she shares health and wellness writing in her own voice.

✓

Works alongside MDVIP

A personal site that complements the national MDVIP profile instead of repeating it.

The challenge

Patients choose a person.

In concierge medicine, patients are signing up for a relationship with one physician. A generic practice page can't do that. The site has to show who the doctor is, what she focuses on and how she thinks about care, so the right patients self-select before they ever call.

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