Games are a different discipline from business apps, and worth being clear-eyed about. The build itself is only part of the work: art and sound, balancing, testing across a wide spread of devices, and then a long tail of updates, because a game that stops receiving content loses its players quickly. Where we see games succeed commercially is usually as branded or purposeful experiences rather than attempts to win the open market — training and onboarding built as a game, a promotional title tied to an event, or gamified features inside an existing product. Competing for attention in the open app stores is a marketing problem as much as a development one, and anyone who tells you otherwise is selling.