PPC management in Jacksonville, measured in customers, not clicks.
Pay-per-click advertising across Google Search, Local Services Ads, Performance Max, YouTube, Shopping and remarketing for Jacksonville and Northeast Florida businesses, with the tracking and landing pages that make every click count.
Pay-per-click, channel by channel.
PPC is any advertising where you pay when someone clicks or contacts you. For most Jacksonville businesses that means Google’s ad platforms, because that’s where people go when they’re ready to hire or buy. We choose the mix that fits how your customers search, and give each channel a clear job.
Google Search ads
Ads on the searches that signal intent, such as “roof repair Jacksonville” or “estate planning attorney Mandarin.” The core of most local accounts. See Google Ads management.
Local Services Ads
Pay per lead rather than per click, with the Google Verified badge, for eligible home service and professional categories. See Local Services Ads.
Performance Max
Google’s automated campaign across Search, Maps, YouTube, Display and Gmail, used once conversion tracking is solid and with guardrails so it finds new customers.
Shopping ads
Product listings with images and prices for ecommerce stores, fed from your product catalog and managed by margin, not just revenue.
YouTube ads
Short video ads targeted to Northeast Florida audiences, for brands that need to educate a market or build recognition.
Display & remarketing
Reminders for people who visited but didn’t call or buy, kept to a small, controlled share of budget with frequency caps.
Different businesses, different PPC plans.
Local service businesses
Search plus Local Services Ads, call tracking and service-area targeting. See Google Ads for contractors & home services.
Professional services
Search campaigns on high-value consultations for law firms, CPAs, advisors and healthcare practices, where lead quality matters more than volume.
Ecommerce stores
Shopping and Performance Max fed by a clean product feed, plus brand search and remarketing. See ecommerce web design.
Tourism & hospitality
Visitor-targeted campaigns for St. Augustine and the beaches, with budgets that follow the season. See Google Ads in St. Augustine.
B2B & industrial
Tight keyword lists, longer sales cycles and offline conversion tracking so form leads can be matched to real deals.
Premium local markets
ZIP-level targeting for high-value customers. See Google Ads in Ponte Vedra Beach.
Work backward from what a customer is worth.
Good PPC management starts with your numbers, not Google’s. We work out what a new customer is worth to you, how many leads it takes to win one, and what a lead can cost while still making money. That gives every campaign a target cost per lead, and every keyword has to earn its place against it.
Cost per click
What the auction charges for your keywords in your area. It varies widely by industry and season.
Conversion rate
The share of clicks that call, book or fill out a form. Landing pages and tracking move this the most.
Close rate
The share of leads that become paying customers. We ask about it, because it decides what a lead is worth.
Cost per customer
Put together, these give the number that matters, and the one we report on.
Paid and organic search work better together.
PPC gets you in front of customers this week. SEO and local SEO build visibility you don’t pay for per click. Run together, the search terms report from your ads shows which phrases actually produce customers, and that guides which pages to build for organic search. As organic rankings grow, ad budgets can shift toward the searches you don’t rank for yet.
Our PPC management service.
Account audit & strategy
A review of any existing account and a plan built around your target cost per lead. See Google Ads audit.
Conversion & call tracking
Calls, forms, bookings and purchases tracked in Google Ads and GA4 before budget goes live.
Campaign builds
Keyword research, campaign structure, ads, assets, audiences and negative keyword lists.
Landing pages
Fast, focused pages for each service or offer, built by our in-house web team.
Weekly optimization
Search terms, bids, budgets and ad copy reviewed and adjusted every week.
Monthly reporting
A plain-language report on cost per lead, leads by source and what’s changing next.
FAQ
Is PPC the same as Google Ads?
Google Ads is the biggest PPC platform, and for most local businesses PPC and Google Ads mean the same thing. PPC is the broader term for any pay-per-click advertising, which also includes Local Services Ads, Shopping, YouTube and display remarketing on Google’s network.
Do you manage Facebook or Meta ads?
Our focus is Google’s ad platforms, where people search with intent to buy. If you also run Meta ads, we can build the landing pages and conversion tracking those campaigns send traffic to.
PPC or SEO: which should I start with?
If you need leads soon, PPC works within days while SEO takes months. Most businesses do best with both: PPC for immediate demand and SEO for long-term visibility at no cost per click.
How much should I spend on PPC?
It depends on cost per click in your industry, your conversion and close rates, and how many customers you want. We work backward from what a customer is worth to you and recommend a specific budget range during scoping.
How soon will PPC bring in leads?
Ads can produce clicks and calls within days. The first several weeks are a learning period while bidding gathers conversion data, and results usually improve over the first two to three months of weekly optimization.
Do you run Shopping ads for ecommerce stores?
Yes. We set up and manage Shopping and Performance Max campaigns from your product feed, with reporting focused on profit rather than just revenue.
Who owns the ad accounts?
You do. Campaigns run in accounts owned by your business, with us added as managers.
Can you guarantee results?
No one can honestly guarantee results from ad auctions. We commit to clean tracking, weekly optimization and honest reporting on cost per lead and cost per customer.