Schema markup services for Jacksonville businesses.
Schema markup is structured data that tells Google, Bing and AI assistants exactly who you are, where you work and what you offer. We write accurate, policy-compliant JSON-LD for your site and test every page.
What schema markup does for a local business.
Schema markup is code, usually JSON-LD in the page’s head, that uses the shared Schema.org vocabulary to describe the page in a form machines don’t have to interpret. For a Jacksonville business, that means stating your exact business name, address, phone, hours, service area, services and the people or organization behind the site, in a way Google, Bing and AI tools can read directly.
{
"@context": "https://schema.org",
"@type": "Plumber",
"name": "Example Plumbing Co.",
"telephone": "+1-904-555-0100",
"address": {"@type": "PostalAddress", "addressLocality": "Jacksonville", "addressRegion": "FL"},
"areaServed": ["Jacksonville", "Orange Park", "St. Johns County"]
}Schema can make pages eligible for rich results such as breadcrumbs, product details, events and articles, and it gives AI assistants consistent facts to work with. It does not by itself push a page higher in rankings.
The schema types most businesses need.
Organization & LocalBusiness
Your legal and trading names, logo, contact details, address or service area, hours and social profiles, using the most specific business type available (Plumber, Dentist, LegalService and so on).
Service
Each service page described with its service type, provider and the areas it covers.
FAQPage
Questions and answers that match what is visible on the page. Google now shows FAQ rich results mainly for government and health sites, but the markup still helps search engines and AI tools understand your answers.
BreadcrumbList
Your site’s structure, often shown in place of the URL in search results.
Article & BlogPosting
Author, publish and update dates for guides and posts.
Product, Event & others
For online stores, venues and businesses with events or bookable products, where rich results are still widely shown.
Schema that follows Google’s rules.
Google can take manual action against structured data that misleads, so we follow its guidelines closely. Markup must describe what is actually visible on the page. Businesses can’t mark up reviews of themselves on their own site to get review stars; Google stopped showing those “self-serving” review stars for local businesses and organizations in 2019. And the same facts should match your Google Business Profile and listings exactly.
Many sites we audit have two or three plugins each adding their own schema, giving search engines conflicting business names or addresses. We consolidate it into one clean graph.
Our schema markup service.
Audit
We extract the structured data on your key pages, run it through Google’s Rich Results Test and the Schema.org validator, and list errors, conflicts and gaps.
Build
Hand-written JSON-LD for your business, services, locations, FAQs and content, connected into one consistent graph.
Platform setup
Added through your SEO plugin, theme or templates so it updates automatically as you add pages.
Monitor
Search Console’s enhancement reports checked monthly on our SEO plans, with fixes when Google changes its requirements.
Rated 5.0 on Google by 33 clients.
10+ years in business and 100+ websites and apps launched. Every site we build launches with a clean robots.txt, an XML sitemap, structured data and Google Search Console connected, and our own site scores in the 90s on Google’s mobile PageSpeed test.
FAQ
What is schema markup?
Structured data, usually written in JSON-LD, that uses the Schema.org vocabulary to describe your business and pages in a machine-readable way for search engines and AI tools.
Does schema markup improve rankings?
Not directly. It can make pages eligible for rich results and helps search engines and AI assistants understand your business accurately, which supports visibility and click-through.
Can I get review stars for my business in Google with schema?
Not from reviews you mark up on your own website. Google doesn’t show self-serving review stars for local businesses and organizations. Your Google Business Profile reviews show in Maps and the local pack instead.
Which schema format should I use?
JSON-LD, which Google recommends. It sits in a script tag and doesn’t need to be woven into your page design.
How do I test my schema?
Google’s Rich Results Test shows what Google can use, and the Schema.org Markup Validator checks the code itself. Search Console reports errors across the site.