Marketing a gun store when half the ad platforms won't take your money.
RPM Arms sells firearms and ammunition in a category most social platforms won't advertise at all. That single fact reshapes the entire marketing plan: instead of leaning on paid social the way most retailers do, growth has to come from organic search, a fast and clear website, and a reputation strong enough to earn word-of-mouth referrals.
Scope of the work.
Website development
An inventory-friendly site structure that makes it easy to browse categories and check what's actually in stock.
Digital marketing
Email and loyalty-focused campaigns that carry more of the workload since paid social isn't an open option for this category.
Online ads & custom design
Ad spend concentrated in the channels that actually allow the category, paired with a straightforward, no-nonsense brand design that matches the customer base.
SEO
Organic search built around firearm, ammo, and range-related local terms — traffic other retailers get for free from social, RPM Arms has to earn in search.
When you can't buy your way onto the platforms everyone else uses.
Most retail categories can throw money at social ads and see quick results. Firearms retail can't — the major platforms restrict or ban that kind of advertising outright. That forced the strategy toward what actually is allowed: strong local SEO, search ads, and word of mouth.