Making an independent insurance agency easy to trust and easy to quote.
Donovan & Abercrombie writes personal and commercial policies as an independent agency, competing against big-name insurers with far larger ad budgets. The marketing had to lean into what an independent agency actually offers — a real person, real options across carriers, and a quote process that doesn't feel like a maze.
Scope of the work.
Website development
A quote-request-first site organized clearly by personal and commercial lines, so visitors self-select the right path in seconds.
Digital marketing
Renewal-season content and plain-language policy education that keeps the agency top of mind between claims.
Online ads & custom design
Ads targeting people actively shopping for better rates, paired with professional design that signals stability, not a fly-by-night broker.
SEO
Ranking for "insurance agency near me" and specific policy-type searches across both personal and commercial lines.
Insurance is bought once a year and remembered only when something goes wrong.
Most customers barely think about their insurance agency between renewals, until a claim makes that relationship suddenly matter a great deal. The marketing had to stay visible and useful in the quiet months, not just show up at renewal time asking for business.