Relaunching under a new name without losing the customers who already knew the old one.
Soupa Noodle Bar rebranded from its previous name, and a rebrand like that carries real risk — regular customers searching for the old name need to land on the new one, and new customers need a first impression that feels intentional, not like a business still figuring itself out.
Scope of the work.
Website development
A new site built around the new name and menu, replacing the previous brand's site without losing what customers already relied on.
Digital marketing
Announcement content and messaging introducing the new identity to existing customers, alongside outreach to first-timers who've never heard either name.
Custom design
A fresh visual identity that gives the new name its own clear look, distinct from the previous brand.
SEO
Rebuilding local search visibility under the new name across listings and profiles, while accounting for anyone still searching for the old one.
A rebrand is a second first impression, with an audience already watching.
Existing customers already have the old name bookmarked, saved, or searched. The work here focused on carrying that recognition into the new brand instead of starting completely from zero, while making the new identity feel confident rather than tentative.