Selling a coal-fired oven, not just another pizza place.
Pompeii Coal Fired Pizza Lounge served Orange Park and Jacksonville, FL with pizza cooked in a coal-fired oven — a real point of difference in a market full of ordinary pizzerias. We built the website, SEO and digital marketing across both locations. Pompeii has since closed, and this case study reflects the work as it operated.
Scope of the work.
Website development
A site built to explain and sell the coal-fired difference, with menus and info for both the Orange Park and Jacksonville locations.
Digital marketing
Marketing built around the coal-fired cooking method as the restaurant's clearest point of difference from typical pizza delivery chains.
Online ads & custom design
Custom photography and paid visibility for pizza and lounge searches across Clay County and Jacksonville.
SEO
Local search visibility for coal-fired pizza searches across both the Orange Park and San Jose Boulevard locations.
A specialty cooking method only pays off if people know it's different.
A coal-fired oven is a real point of difference, but only if it's marketed as one — the site and campaigns worked to set Pompeii apart from national pizza chains covering the same Orange Park and Jacksonville neighborhoods.