Getting racers signed up before a single event date change confuses everyone.
Exercise Race Series ran a multi-stop lineup of fitness and obstacle-style race events. A race series lives or dies on registration — participants need clear dates, locations, and pricing well before race day — so the site and marketing we built were focused on making signing up, and finding the next stop, as simple as possible.
Scope of the work.
Website development
An event calendar and registration flow built to handle multiple race dates and locations without confusing participants about which event they're signing up for.
Digital marketing
Social content built around race-day energy and past-event highlights, used to drive registration for the next stop on the series.
Online ads & custom design
Ads timed to each event's registration window, paired with a bold, athletic design built to photograph and share well.
SEO
Visibility for the series' event and race-related searches, built around each individual stop rather than one generic event page.
A race series has to sell dates, not just an idea.
An event series' marketing job is different from an ongoing business — it has to drive registrations against hard deadlines, for specific dates and locations, rather than generate steady year-round leads. That meant the content and ad calendar were built around each event's actual registration window.