Azure — the natural fit if you're already on Microsoft.
If your business runs on Microsoft 365, Active Directory, or a .NET application, Azure is usually the path of least resistance — single sign-on, unified billing, and infrastructure that talks to the tools you're already using.
Azure, applied.
App hosting
Azure App Service and container-based hosting for web apps and APIs.
Active Directory integration
Single sign-on tied into the identity system your team already uses.
.NET-native deployment
The most direct hosting path for .NET applications, with none of the friction of a mismatched platform.
DevOps pipelines
Azure DevOps or GitHub Actions, set up for automated, low-risk deploys.
Tools we pair it with
When Azure is the right call — and when it isn’t.
Azure is the natural choice for an organisation already inside the Microsoft ecosystem. If your staff sign in with Microsoft 365 accounts, your data lives in SQL Server, or you are running Dynamics, then identity, permissions and networking line up without custom work, and your existing licensing often makes the numbers favourable too. For regulated industries, the compliance tooling and regional data controls are mature. If none of that describes you, Azure’s advantages largely disappear, and the portal is widely considered harder to navigate than the alternatives. A small business running a WordPress site and a couple of applications will be better served by straightforward managed hosting, and we would rather set you up somewhere you can actually administer than somewhere that looks impressive on a diagram.