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Twitter’s New Way to Engage

July 6, 2016 Tags: app, Digital Presence, engage, social media, social media channels, target audience, twitter admin

A couple weeks ago, Twitter unveiled the latest edition to its long list of marketing-friendly resources, geared towards attracting and retaining the growing number of brands that want to advertise and gain awareness on social media. The new Engage app offers real-time data and insights into audience and follower behavior that will allow influential accounts to better understand their most influential and loyal followers while also sharing key account statistics. Whether a business has 10,000 followers or 100, it certainly pays to understand which are the most loyal and what type of content they will most want to see. Here’s a quick run-down of the application to get started:

Why Having a Digital Presence Is Now More Important Than Ever

June 29, 2016 Tags: Digital Marketing, Digital Marketing Strategy, Digital Presence, Digital Presence Management, Google My Business, NAP, NAP Data, reputation management, social media channels, target audience admin

With more than 80% of consumers doing their research online and on their mobile devices, digital presence is more important than ever before. If a business can’t easily be found using a quick mobile search, the customer will go elsewhere. An ideal marketing strategy allows customers to not only do business with a brand with ease, but to find them quickly as well.

Instagram Gets Business Savvy

June 22, 2016 Tags: advertising, app, Digital Marketing, Instagram, mobile, small business, social media, social media channels, social media platform admin

In an age where technology drives creativity, innovation, and success, businesses scramble to gain every tool and advancement under their belt. It is no new concept that social media is an invaluable tool for marketing, branding, and advertising, but has it recently stepped up its game? Recently, Instagram has not only stepped up its game, it has changed the game.

What Is Social Engagement and Why Is It Important?

June 8, 2016 Tags: Digital Presence, Digital Presence Management, reputation management, Social Engagement, social media, social media channels, Social Media Communication, Social Media Engagement, Social Media Marketing, social media plan, social media strategy, social media traffic, Social Reputation admin

Why is social engagement important to businesses? “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time” (Forrester). It is the “social” in social media.

Social Media Helps Build Brands

May 25, 2016 Tags: branding, community engagement, Digital Presence, social media, social media channels, Social Media Marketing admin

What is a brand? According to Forbes Magazine, a “brand” is what your prospect thinks of when he or she hears your “brand name.” It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic). Your “brand name” exists objectively; people can see it. It’s fixed. But your “brand” exists only in someone’s mind. It is easy to confuse your “brand name” and your “brand.” To simplify the concept, think if your “brand” as a perceived impression or feeling that supports your “brand name”.

To help explain how a brand can grow your business, we’ve compiled 6 examples of companies that are doing it all right. Learn from some of the top companies using Social Media to build their brands. Take notes and try to apply examples to your own business as you read through. Who knows, you may even learn something new!

Social Media

Twitter’s New Way to Engage

Why Having a Digital Presence Is Now More Important Than Ever

Instagram Gets Business Savvy

What Is Social Engagement and Why Is It Important?

Social Media Helps Build Brands

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