Nobody Googles "pet waste removal" for fun — they Google it at 11pm, annoyed, ready to book.
Doody Daddy runs recurring weekly and one-time yard cleanups for dog owners across Jacksonville. It's a business built on an unglamorous chore, which means the marketing has to do something most local service sites don't: make an unpleasant job feel easy, trustworthy, and worth paying someone else to handle every week.
Scope of the work.
Website development
A booking flow built around recurring plans — weekly, bi-weekly, and one-time cleanups — with service-area pages for each Jacksonville neighborhood Doody Daddy covers.
Digital marketing
Text and email reminder flows for scheduled visits, a neighbor-to-neighbor referral program, and seasonal pushes around holiday gatherings when yards need to look their best.
Online ads & custom design
Geo-targeted ads aimed at dog owners in specific Jacksonville zip codes, paired with a brand identity that's playful enough to make people smile without ever looking gross.
SEO
Hyperlocal SEO built around neighborhood-level landing pages and "pet waste removal Jacksonville" search terms, backed by a Google Business Profile built for review volume.
Selling a service people don't want to think about.
Most home-service marketing leans on urgency or fear. Doody Daddy needed the opposite: relief, humor, and reliability. The whole funnel is built to answer one quiet question homeowners never say out loud — "can I actually trust a stranger to just handle this, every week, without me thinking about it again?"