A burst pipe doesn't wait for business hours, and neither should the phone stop ringing.
Durfee Plumbing handles everything from routine drain clogs to full repipes and true middle-of-the-night emergencies. That split — planned maintenance work versus "water is coming through my ceiling" panic — meant the marketing had to serve two completely different mindsets on the same site without losing either one.
Scope of the work.
Website development
A tap-to-call emergency banner above the fold on every page, plus dedicated service pages for water heaters, drain cleaning, repiping, and leak detection.
Digital marketing
An active review-generation system after every job and a follow-up sequence for quote requests that don't close on the first call.
Online ads & custom design
Local service and search ads built for "emergency plumber near me" moments, wrapped in a design that leads with licensing, insurance, and real technician photos instead of stock imagery.
SEO
Local pack optimization for plumbing keywords across every service city, with service-plus-location landing pages built to rank where the jobs actually are.
Plumbing gets won or lost in the first ten seconds of a search.
When someone is standing in an inch of water, they're not comparing five quotes — they're calling whoever looks fastest and most trustworthy on their phone screen. Every part of this build is optimized for that split-second decision, from page speed to a phone number that's never more than a thumb's reach away.