In freight, every competitor claims "reliable" — the site had to actually prove it.
ExLog Global moves freight for shippers who need capacity they can count on, in an industry where nearly every competitor's homepage says the exact same three words. The job wasn't finding something new to say — it was building the kind of site and content that lets a logistics buyer's due diligence turn into a signed contract.
Scope of the work.
Website development
Quote-request and RFQ forms routed straight to the sales team, plus dedicated service-line pages for LTL, FTL, and drayage so buyers self-qualify before they ever call.
Digital marketing
LinkedIn-led lead nurture and shipper-facing case studies that do the credibility-building work a cold email never could.
Online ads & custom design
LinkedIn and Google ads targeted at shipping and procurement managers, backed by a corporate-grade visual identity that reads as established, not scrappy.
SEO
Search visibility built around "freight broker Jacksonville" and service-specific logistics terms that procurement teams actually type into Google.
Logistics buyers vet you with their eyes before they ever pick up the phone.
A shipping manager evaluating a new freight partner is quietly checking for fleet details, licensing, and technology capability before a single email gets sent. The site was built to answer those unspoken questions immediately, because in B2B logistics, the RFP process often starts and ends with what the homepage does or doesn't prove.