Bringing Jacksonville's first healthy fast-casual concept online.
Grabbagreen's Jacksonville location, on Riverside Avenue in the Brooklyn neighborhood, was the brand's first location in Florida when it opened in 2017 — serving fresh-pressed juices, smoothies and protein bowls. We built the digital marketing for the location during its years of operation. It has since closed, so we're describing this work in the past tense rather than implying it's still open today.
Scope of the work.
Website development
Local landing pages built to support the Brooklyn-neighborhood Riverside Avenue location within the larger national franchise.
Digital marketing
Marketing built to introduce Jacksonville to a healthy fast-casual concept that was new to the Florida market at the time.
Online ads & custom design
Custom design and creative built around fresh-pressed juices, smoothies and protein bowls for a health-conscious local audience.
SEO
Local search visibility for healthy fast-casual and juice-bar searches around downtown Jacksonville.
A new concept has to explain itself before it can sell itself.
As the first Grabbagreen in Florida, the Jacksonville location wasn't just marketing a restaurant — it was introducing an entire fast-casual, health-food category to a local market that hadn't seen it before. The marketing had to do the work of explaining the concept, not just promoting the menu.