Building trust for a therapy most people had never tried.
H2Om Float was a sensory-deprivation float spa and wellness studio on St. Johns Bluff Road in Jacksonville, FL, offering float-tank therapy for relaxation, recovery and stress relief. We built the site and marketing that explained an unfamiliar service simply enough for first-time visitors to book. The studio has since closed, and this case study reflects the work as it ran while it was operating.
Scope of the work.
Website development
A clear, calming site that walked first-time floaters through what to expect before, during and after a session.
Digital marketing
Promotion built around introducing an unfamiliar service to a local Jacksonville audience for the first time.
Online ads & custom design
Custom visuals and paid visibility aimed at people searching for floatation therapy, sensory-deprivation tanks and stress relief near Jacksonville.
SEO
Local search visibility for float therapy and wellness searches in the St. Johns Bluff / Jacksonville area.
Float therapy sells itself only once someone understands it.
Most people had never heard of sensory-deprivation floating before finding H2Om online, so the site and marketing had to do real education — not just promotion — before a first booking ever happened. That meant clear explanations, approachable design and local search visibility built around unfamiliar search terms.