A small-plates concept that had to look the part downtown.
Kasa was a tapas and raw bar concept on South Orange Avenue in downtown Orlando, FL — small plates, shareable dishes and a raw bar built for the area's dinner and nightlife crowd. We handled the website, SEO and digital marketing for the concept. Kasa has since closed, and this case study reflects the site and campaigns as they ran during operation.
Scope of the work.
Website development
A menu-forward site built to turn downtown browsers into reservations for a small-plates concept.
Digital marketing
Campaigns aimed at the downtown Orlando dinner and nightlife crowd looking for something beyond a typical chain restaurant.
Online ads & custom design
Photography-led design and paid visibility timed around downtown Orlando's dinner rush and event nights.
SEO
Local search visibility for tapas, small-plates and raw bar searches in downtown Orlando.
A concept restaurant lives or dies on how it's described online.
Tapas and raw bar aren't self-explanatory the way a pizza place is — the site and marketing had to set expectations (small plates, shareable, a little adventurous) before a downtown Orlando diner ever walked through the door.