Kish Enclosures — Case Study

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/** Case study — custom WordPress build + hyperlocal SEO, 99 pages */

Ranking a screen enclosure company in 20+ Northeast Florida neighborhoods — by name.

Kish Enclosures builds custom pool cages, lanais, and patio screen enclosures across Jacksonville, Ponte Vedra, St. Augustine, and the surrounding counties. The site isn't just a brochure — it's a nearly 100-page local SEO architecture, with a dedicated, genuinely researched page for dozens of individual neighborhoods and master-planned communities.

Home ServicesLocal SEOJacksonville, FL
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What we built

Scope of the work.

✓

Custom-designed WordPress site

Built on WordPress with PageLayer — service pages, a photo gallery, testimonials, and a custom lead-capture form.

✓

Neighborhood-level local SEO, done for real

Individual pages for dozens of communities — Ponte Vedra Beach, Sawgrass Players Club, SilverLeaf, World Golf Village, St. Augustine, and more — each written with real, specific local detail instead of a templated swap.

✓

Custom lead-gen form

A dedicated estimate-request form built to convert homeowners into booked estimates, not just inquiries.

✓

Full service & area architecture

Pool enclosures, patio & porch screens, aluminum framing, and tear-downs/rebuilds each get their own clear page, alongside a full county-by-county service area hub.

✓

Google Site Kit integration

Search Console and Analytics wired in from day one, so rankings and traffic are measurable, not guessed at.

✓

Ongoing SEO management

The neighborhood-page architecture isn't a one-time build — it's actively maintained and expanded as new communities and service areas come online.

Stack

Built with

WordPressPageLayerGoogle Site KitLocal SEO
Design attributes

What makes it work.

Why 99 pages for a screen enclosure company?
Homeowners searching "screen enclosure company near me" are really searching by neighborhood — Ponte Vedra Beach, Nocatee, San Marco. A single generic service-area page can't rank for all of them the way a real, individually written page for each community can.
Real detail, not find-and-replace
Each neighborhood page references something actually true about that community — SilverLeaf's lack of CDD fees, Sawgrass Players Club's proximity to TPC Sawgrass, South Hampton's Niche.com ranking. That's the difference between a page that ranks and one Google ignores as thin content.
Built for a home services business specifically
Fast quote requests, clear service breakdowns, and a gallery homeowners can actually browse — the whole site is built around how someone actually decides to hire a screen enclosure contractor.
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