A booking-first website for manual therapy, training and cryotherapy.
MuscleWrx is a Jacksonville studio offering manual therapy, corrective exercise and training, cryotherapy and golf training. As a Jacksonville WordPress developer, we built a custom WordPress website from the Figma prototype with online scheduling, then reworked the SEO around "manual therapy" instead of "massage".
Scope of the work.
Custom WordPress web design
Built from the Figma prototype, with dedicated pages for Neuromuscular and Orthopedic manual therapy, corrective exercise and training, cryotherapy and golf training.
Online booking
Acuity Scheduling "Book Now" integration so clients can reserve a session straight from any service page.
Local SEO for Jacksonville
Service-focused page titles, descriptions and headings aimed at Jacksonville manual therapy and training searches.
"Manual therapy" rebrand
Site copy and SEO shifted from "massage" to "manual therapy" to match the clinical services offered.
The site has to book the session, not just describe it.
Clients arrive with a specific need — pain relief, recovery, training. Clear service pages and one-tap booking get them from search to scheduled without a phone call.