Getting people off the fence and onto the gym floor.
Pearson Fitness is a boutique studio competing against big-box gyms with bigger ad budgets and cheaper memberships. Winning that fight isn't about price — it's about making a stranger feel, before they ever walk in, like this is a place they'd actually belong. That feeling had to come through in the site, the ads, and the follow-up, not just the workout.
Scope of the work.
Website development
A class-schedule-forward site with a frictionless trial signup flow built for someone deciding on their phone between reps.
Digital marketing
Email and text nurture sequences that turn a free trial into a paid membership before motivation fades.
Online ads & custom design
Social ads built around real members and trainers, backed by an energetic brand system that feels like the studio, not a stock gym.
SEO
Local search visibility for gym and fitness-studio searches, plus pages built around specific class types people actually search for.
A membership is an emotional purchase, not a rational one.
Nobody joins a gym because of its equipment list — they join because they can picture themselves belonging there. The work here focused on selling identity and community first, with the class schedule and pricing doing the closing.