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/** Case study — B2B wholesale platform for a U.S. leather goods maker */
Phoenix Leather Belts — a wholesale storefront built for retailers, not shoppers.
A custom WordPress build for a Cincinnati-based, USA-handcrafted leather belt maker — structured around how wholesale actually works: retailer inquiries, sample requests, and a belt rack program, not a consumer checkout.
Phoenix Leather Belts
"Built to Last. Designed to Sell." — premium full-grain leather belts, handcrafted in the USA for retailers nationwide.
Scope of work
What we built.
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Custom WordPress build
Structured around B2B wholesale, not a stock ecommerce template.
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Retailer inquiry funnels
Dedicated forms for the Belt Rack Program and Wholesale Closeout deals — each with its own path, not one generic contact form.
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Segmented product catalog
Ladies, men's, and kids' belt lines organized separately for how retailers actually browse a wholesale line.
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Sample request & newsletter capture
Low-friction paths for retailers to request samples or stay updated on new styles and deals.
Stack
Built with
$ project.start()