Plaster Tech, LLC — Case Study

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/** Case study — website development, digital marketing, online ads, custom design & SEO for a pool resurfacing contractor */

Marketing a project homeowners research for months.

Plaster Tech, LLC handles swimming pool resurfacing and remodeling for homeowners in the Jacksonville, FL area. A pool resurfacing project is a big-ticket, infrequent purchase — most homeowners research quietly for a while before ever requesting a quote.

Pool ResurfacingPlastering ContractorJacksonville, FL
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What we built

Scope of the work.

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Website development

A site that shows real before-and-after results clearly, since photos of finished pools do most of the convincing.

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Digital marketing

Content aimed at homeowners early in the research phase, well before they're ready to request a quote.

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Online ads & custom design

Ads targeted at homeowners actively comparing resurfacing options, with a design built to showcase finished work.

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SEO

Local visibility for pool resurfacing and remodeling searches across the Jacksonville area.

Why this one's different

A big decision made once every decade or two.

Nobody resurfaces a pool on impulse. The marketing has to stay visible over a long research window and reassure a homeowner who's about to make a project decision they'll live with for years — trust and proof of past work matter more than urgency.

Stack

Built with

Digital MarketingSEOWebsite DevelopmentCustom DesignOnline Ads
Common questions

FAQ

Do you work with home renovation or pool contractors?
Yes — Plaster Tech is a good example of marketing a big-ticket, infrequent home project.
How do you market a purchase with such a long research phase?
Through content and remarketing that stays visible over weeks or months, rather than campaigns built for an instant decision.
What convinces a homeowner to pick a resurfacing contractor?
Clear before-and-after proof of past work, plus straightforward answers to the questions homeowners have before they ever call.
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