Progressive Web Apps — skip the app store entirely.
A PWA is a website that behaves like an app — installable, works offline, sends push notifications — without going through App Store or Google Play review at all. For a lot of businesses, this covers what they actually needed an "app" for, at a fraction of the cost.
PWAs, applied.
Installable web apps
Added to a phone's home screen, launching full-screen like a native app.
Offline functionality
Core features that keep working without a live internet connection.
Push notifications
Re-engagement without needing to be listed in an app store.
No app store review process
Ship updates instantly, without waiting on Apple or Google's approval.
Tools we pair it with
When a PWA is the right call — and when it isn’t.
A progressive web app is often the overlooked right answer. It installs from a link with no app store in the way, updates instantly for everyone, works offline, and can send notifications — all from one codebase that is also your website. For internal tools, customer portals, booking systems and anything where asking people to find you in an app store would lose most of them before they started, a PWA removes the biggest barrier to adoption. The constraints are platform ones: iOS supports PWAs less completely than Android, some hardware features remain out of reach, and you forfeit app store visibility, which matters if discovery is part of your strategy. If your users expect to find you in the App Store, build the app.