Turning a new recovery technology into a walk-in appointment.
Recovery Zone is a cryotherapy and recovery studio in Jacksonville's Riverside/Brooklyn district, offering whole-body cryotherapy and recovery services since the location opened in 2016. We built the website, SEO and digital marketing that introduce cryotherapy to first-time visitors and turn that curiosity into a booked session.
Scope of the work.
Website development
A clear, benefit-first site explaining what cryotherapy is and what to expect during a first visit.
Digital marketing
Marketing aimed at Jacksonville's Riverside/Brooklyn area audience and athletes searching for recovery services.
Online ads & custom design
Custom visuals and paid visibility for cryotherapy, recovery and wellness searches around downtown Jacksonville.
SEO
Local search visibility for cryotherapy and recovery-studio searches in the Riverside/Brooklyn and greater Jacksonville area.
Cryotherapy needs an explanation before it needs a sales pitch.
Most people hadn't tried whole-body cryotherapy before finding Recovery Zone, so the site and marketing had to do real education about what it is and why it helps recovery — not just promote a special or a price.