A Jewish day school website built around admissions and parent self-service.
A Jewish day school website carries two jobs at once: give a prospective family enough confidence to book a tour, and give current parents a fast, reliable place to handle applications, forms, calendars and the parent portal. Torah Academy of Jacksonville is a Torah Umesorah-affiliated school teaching Judaic and General Studies from early childhood through high school.
Scope of the work.
Website design & development
A WordPress site organized around the questions families actually ask, with Book a Tour and Apply reachable from every page rather than buried in a menu.
Division pages
Separate paths for early childhood, K–8 and high school, so a parent of a three-year-old and a parent of a tenth grader each land on content written for them.
Admissions funnel
An inquiry form that routes tour requests to the admissions office, plus an application and enrollment path where families create an account and track their child’s application status.
Parent self-service
Re-enrollment, the school calendar, the parent-student handbook, the tuition and fee schedule and the FACTS parent portal, all reachable without a phone call to the office.
Giving & community
Donation pages, Day of Learning and newsletter sponsorship, alongside a photo gallery and events so the site reflects an active school community.
Dual curriculum presentation
General Studies and Judaic Studies given equal weight and their own pages, because families are evaluating both halves of the program together.
What a Jewish day school website has to carry.
Most business sites serve one audience. A school site serves three at once: prospective families deciding where to enroll, current parents who need a form or a date and want it in seconds, and a wider community that supports the school. Those audiences pull a site in different directions, and the usual result is a homepage that tries to be a brochure and a bulletin board at the same time. The fix is separating the paths early — tour and apply for the first group, parent information for the second, giving for the third — so nobody wades through content meant for someone else.