Making a neighborhood tax preparer easy to find before April 15th.
Trusty Taxes is a tax preparation business on Flagler Avenue in Jacksonville, FL, competing for attention against national chains during the few months a year when almost every client decision gets made. The marketing needed to build trust fast and be unmistakably easy to find during that narrow filing-season window.
Scope of the work.
Website development
A straightforward site built around booking an appointment and starting the document process, so clients can get moving without a phone call during the busiest weeks of the year.
Digital marketing
Content timed to the tax calendar — deadline reminders, document checklists — published when people are actually thinking about filing.
Online ads & custom design
Seasonal, geo-targeted ads for the Jacksonville area concentrated in the filing-season window, paired with a design built around trust and clarity.
SEO
Local visibility for tax-preparation searches in Jacksonville, built to compete with national chains on local relevance rather than budget.
A seasonal business doesn't get a second chance at the calendar.
Most of a tax preparer's business gets decided in a compressed window each year, so the marketing had to front-load visibility and trust-building before filing season hits, not build it gradually over twelve months. That meant leaning hard into local search and timed content rather than a slow-burn brand campaign.