Making every listing feel like a trip worth booking, not just a room to rent.
Vector Stays manages vacation rental properties in a market where most guests discover a stay on Airbnb or VRBO first. The opportunity was to build a brand strong enough, and a site fast enough, that a meaningful share of those guests choose to book directly instead of paying a third-party platform fee.
Scope of the work.
Website development
A direct booking engine built to compete head-on with third-party platforms, instead of just sending guests elsewhere to pay a booking fee.
Digital marketing
Email campaigns for past guests and seasonal promotions that turn a one-time stay into a repeat booking.
Online ads & custom design
Travel-intent ads paired with a custom design system that gives each property its own personality instead of a generic listing template.
SEO
SEO built around destination-plus-vacation-rental searches, aimed at the traffic that would otherwise go straight to the big booking platforms.
Competing with Airbnb without living inside Airbnb's algorithm.
Most guests discover a stay on a platform Vector Stays doesn't control. The strategy here focuses on capturing enough of that attention directly — through search, ads, and repeat-guest marketing — that direct bookings become a real, growing share of revenue instead of an afterthought.