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Wilcox, McFadyen, Fields & Sutherland PLLC — Case Study

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/** Case study — website development, digital marketing, custom design & SEO for a multi-attorney law firm */

Making four attorneys' worth of experience easy to find in one search.

Wilcox, McFadyen, Fields & Sutherland PLLC is a multi-attorney law firm serving Raeford, NC and the surrounding area. A firm with several practice areas and several attorneys has to help a visitor quickly find the right kind of help, and the right person, without wading through a wall of legal text to get there.

Law FirmMulti-AttorneyRaeford, NC
What we built

Scope of the work.

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Website development

A site organized around practice areas and individual attorney bios, built so a visitor can find the right fit quickly.

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Digital marketing

Content that explains services in plain language for people who may have never worked with an attorney before.

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Custom design

A professional, trustworthy design appropriate for legal services, without feeling cold or intimidating.

✓

Local SEO

Visibility for practice-area and location-based searches across Raeford, NC and the surrounding area.

Why this one's different

Legal marketing has to build trust before it can generate a call.

People searching for an attorney are usually dealing with something stressful and often unfamiliar. The site's job is to explain services clearly, introduce the right attorney for the situation, and make that first call feel like an easy next step rather than a big one.

Stack

Built with

Digital MarketingSEOProfessional ServicesWebsite DevelopmentCustom Design
Common questions

FAQ

Do you work with law firms and other professional services businesses?
Yes — Wilcox, McFadyen, Fields & Sutherland is a good example of marketing a multi-attorney firm with several distinct practice areas.
How do you help visitors find the right attorney or practice area quickly?
Clear navigation built around practice areas and individual attorney bios, so someone can self-select toward the right fit instead of guessing who to call.
Is SEO different for a law firm than for other local businesses?
The fundamentals are similar — strong local listings and content built around real searches — but the content has to be more careful and precise given the nature of legal services.
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