Marketing built on trust, not just traffic.
351 Face is Dr. John Mendelsohn's plastic surgery practice. Marketing for a practice like this has to do two things at once: earn a prospective patient's trust before they ever pick up the phone, and hold up to the accuracy and compliance standards that healthcare marketing requires.
Scope of the work.
Digital marketing
Marketing focused on how prospective patients actually research a provider — credentials, before-and-after context, and a clear path to a consultation.
Custom design
A design approach that feels calm, clinical, and trustworthy — never salesy — which matters more in healthcare than almost any other industry.
SEO for a specialty practice
Visibility for procedure-specific searches alongside the practice's own name, balanced against strict standards around medical marketing claims.
Ads support
Paid visibility for high-intent, consultation-focused searches in the practice's service area.
Healthcare marketing has a higher bar.
A prospective patient researching a plastic surgery practice is making a far more personal decision than a typical purchase. The marketing has to build genuine trust and present information accurately, rather than lean on the aggressive tactics that work in other industries.