Google Ads landing page design, built by the team that runs the campaigns.
Most agencies manage the ads and send the clicks to whatever page you already have. We design and build the landing page too, so the keyword, the ad and the page say the same thing, the page loads fast on a phone, and every call and form is tracked back to the search that produced it.
Signs the landing page is the problem, not the ads.
Clicks are fine, leads are not
The account gets traffic at a reasonable cost per click, but few of those visitors call or fill in a form.
Every ad goes to the homepage
A roof repair ad, a gutter ad and a new roof ad all land on the same general page, and the visitor has to hunt for what they searched.
The page is slow on a phone
Most local clicks come from phones. If the page takes several seconds to become usable, part of the budget pays for visits that never see the offer.
Landing page experience is rated low
Google Ads shows a “below average” landing page experience on your main keywords, which pushes your cost per click up.
You can’t tell which ads produce calls
Forms may be counted, but phone calls are not, so bidding is working from half the picture.
Your ads agency can’t touch the website
They recommend page changes in every report, and nothing changes because the site belongs to someone else.
If two or more of these sound familiar, more ad spend will not fix it. A better page will. For a written walk-through of the principles, see our post on landing pages that turn Google Ads clicks into leads. This page covers the service: what we build, how we track it and how it fits with your campaigns.
What changes when the same people build the ads and the page.
Paid search has three parts that have to agree: the search, the ad and the page. When different vendors own different parts, they drift apart. We own all three, so they are planned together and changed together.
The page is written from real search terms
We read the search terms report every week. The words people actually type become the headline, the subheads and the questions the page answers.
One landing page per ad group theme
Campaign structure and page structure are planned on the same sheet. Each service, offer or area that has its own ad group gets a page that matches it.
Quality Score improves from both ends
Ad relevance and landing page experience are two of the three parts of Quality Score. We can work on both, instead of asking another company to fix one of them.
Changes happen the same week
When the data says the form is too long or the headline misses, we change the page. There is no ticket to a separate web company and no waiting on someone else’s schedule.
One owner for tracking
The conversion tags on the page and the conversion goals in Google Ads are set up by the same person, so a form that stops reporting gets noticed and fixed.
What we build into every Google Ads landing page.
Message match
The headline repeats the promise of the ad, names the service and names the area. A visitor should know within a second that they are in the right place.
One job per page
One offer, one main call to action, repeated down the page. Navigation is trimmed so the visitor is not sent off to browse the rest of the site.
Fast on a phone
Compressed images in modern formats, lean code, few third-party scripts and server-side caching. We test on a phone over a cell connection, not just on office Wi-Fi.
Short forms with a clear next step
Only the fields you need to start the conversation, placed high on the page and again at the bottom, with a line that says what happens after the visitor sends it.
Tap-to-call that stays in reach
A call button that stays visible on mobile, shown during the hours someone answers, with call tracking behind it.
Proof next to the ask
Review rating, years in business, licenses and real photos of your team and work, placed beside the form and the call button rather than at the bottom of the page.
Landing pages we design for Google Ads campaigns.
Not every campaign needs the same kind of page. The right format depends on what the visitor searched and what you want them to do next.
Service pages
One page for each service you advertise, such as water heater replacement, estate planning or dental implants, matched to its own ad group.
Area pages
When campaigns are split by city or county, pages that name the place, show that you serve it and answer the local questions.
Emergency and call-first pages
For urgent searches. The phone number is the page. Short copy, hours, service area and one large call button.
Consultation and booking pages
For professional services and healthcare: what the first appointment covers, who the visitor will meet and a scheduling or request form.
Product and collection pages
For online stores, product and category pages tuned for Shopping and Performance Max traffic. See Google Shopping ads management.
Forms, calls and sales, tracked to the search that produced them.
A landing page that is not measured cannot be improved, and Google’s bidding cannot learn from leads it never sees. Tracking is part of the build, not an add-on.
Form conversions
Each form fires a conversion on a real successful submission, not on a button click, and reports to Google Ads and GA4 through Google Tag Manager.
Call tracking
Calls from the ad itself and calls from the page are both counted. A tracking number on the page ties each call to the campaign and keyword, with a minimum call length so misdials are not counted as leads.
Enhanced conversions
Where it fits your privacy policy, hashed first-party data helps Google Ads match more conversions to the clicks that caused them.
Offline conversions
If the sale happens later, on the phone or in your CRM, we can send qualified leads and closed jobs back to Google Ads so bidding favors the searches that become customers.
A test lead before launch
We submit the form and place a call ourselves before any budget is spent, and confirm both show up in Google Ads.
For tracking across your whole site, see analytics and GA4 setup.
Improving the page after launch.
The first version of a landing page is a starting point. Once it has traffic, we improve it with controlled changes, one at a time, so we know what made the difference.
Fundamentals first
Message match, speed and a working form matter more than button colors. We fix those before testing anything smaller.
One change per test
A new headline against the old one. Form at the top against form after the proof. Changing several things at once tells you nothing.
Lead quality, not just lead count
A page that doubles form fills with people outside your service area is not a win. We judge tests by qualified leads wherever your data allows.
No one can guarantee a conversion rate, a lead count or an ad position, and we don’t. What we can promise is the method: pages built on what works, measured properly and improved on evidence.
Your pages, on your site, in your accounts.
Built on your existing website
Where possible we build landing pages on your own domain and platform, so they share your branding, your tracking and your hosting. We work in WordPress, Shopify and custom builds.
Or as a small standalone set
If your current site is too slow or too hard to change, we can build a lean set of landing pages on a subdomain while the main site is reviewed.
Search-ready or ads-only
Some landing pages should also rank in organic search. Others are for paid traffic only and are kept out of the index so they do not compete with your main service pages. We decide page by page.
You own everything
The pages, the domain, the Google Ads account, the Tag Manager container and the call tracking data belong to your business.
When the site itself needs work
If the problem is the whole website and not one page, we will say so. That is a different project: see website redesign in Jacksonville or a full website design project.
From ad group to live page in five steps.
Review the account and the current pages
We look at your campaigns, search terms, Quality Score and the pages your ads land on now. If you want this as a stand-alone report, that is our Google Ads audit.
Map pages to campaigns
A simple plan: which ad groups share a page, which need their own, and what each page has to say.
Write and design
Copy first, built from search terms and your own answers about the service. Then design in your brand, phone layout first.
Build, tag and test
The page goes live with form, call and conversion tracking in place, and we send a test lead through every path.
Launch, watch and improve
Ads are pointed at the new pages, results are compared with the old ones, and testing starts once there is enough data.
Landing pages for Jacksonville and Northeast Florida campaigns.
We are based in Jacksonville, at 12620 Beach Blvd, and Northeast Florida is the market we know best. That shapes the pages. A page for a Jacksonville campaign says Jacksonville, Florida plainly, because there are other Jacksonvilles and a visitor from the wrong one is a wasted click. A page for a St. Augustine or Ponte Vedra Beach campaign names that community and speaks to it, instead of reusing the Jacksonville page with the city swapped out.
This service is available to businesses advertising in Jacksonville, St. Augustine, Ponte Vedra Beach, Orange Park, the Beaches and Fernandina Beach, and to businesses elsewhere that advertise nationally. If you run more than Google, the same pages serve Microsoft Ads traffic under our PPC management service.
Rated 5.0 on Google from 33 reviews.
Our team holds every current Google Ads certification, has 10+ years in business and has launched 100+ websites and apps. Our own site scores in the 90s on Google’s mobile PageSpeed test, and we build client landing pages with the same approach to speed.
FAQ
What is a Google Ads landing page?
It is the page a visitor reaches after clicking your ad. A good one is built for that one search: it repeats what the ad promised, loads fast, and makes it easy to call or send a form. It is usually a dedicated page, not your homepage.
Do I need a separate landing page for every keyword?
No. You need one page per theme. Searches for the same service with the same intent can share a page. Different services, offers or cities should have their own, so the message can match the search.
Will you build landing pages on my existing website?
Yes, where the platform allows it. We work in WordPress, Shopify and custom builds. If your site is too slow or locked down, we can build a small standalone set of pages on a subdomain instead.
Do you design landing pages if someone else manages my Google Ads?
Yes. We can build and track the pages while your current manager runs the campaigns. We will need read-only access to the account so the pages match the ad groups and the tracking lines up.
Does the landing page affect what I pay per click?
It can. Landing page experience is one of the three parts of Quality Score, along with expected click-through rate and ad relevance. A relevant, fast page can raise Quality Score, which influences both your ad position and your cost per click.
How do you track phone calls from a landing page?
With a tracking number on the page that forwards to your normal line, plus Google’s own call reporting for calls placed from the ad. Each call is tied to its campaign, and we set a minimum call length so misdials are not counted.
How much does Google Ads landing page design cost?
Every project is scoped individually. It depends on how many pages you need, the platform and how much tracking is already in place. Request a quote and we will scope it for you.
Can you guarantee a higher conversion rate?
No. No one can honestly guarantee conversion rates, lead counts or ad positions. We build pages on proven fundamentals, track every lead and improve the page from real data.