Ferguson — Case Study

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/** Case study — digital marketing, custom design & SEO support for a national distributor */

Marketing and design support at enterprise scale.

Ferguson is one of North America's largest distributors of plumbing, HVAC, waterworks, and appliance products, serving contractors, homeowners, and businesses across residential and commercial markets. Work at this scale calls for the same craftsmanship we bring to every client, applied to enterprise-level brand standards, multi-stakeholder approval, and a far bigger audience.

National DistributorPublicly TradedMulti-Location
What we built

Scope of the work.

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Digital marketing

Campaign and content support built around how contractors, facility managers, and homeowners actually search for plumbing, HVAC, and appliance products.

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Custom design

Design work built to enterprise brand standards — consistent, accessible, and ready for review across multiple stakeholders and departments.

✓

SEO for a national catalog

Search strategy for a genuinely massive product catalog and service area, where the competition is other national distributors, not the shop down the street.

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Paid & local ads support

Ad support layered on top of organic work to keep visibility strong in specific trade and local markets.

Why this one's different

Small-agency attention, enterprise-level standards.

Most of our work is for local and regional businesses. A client the size of Ferguson brings a different set of expectations — brand consistency across a huge footprint, accessibility and compliance requirements, and sign-off from multiple stakeholders instead of one owner. It's a useful proof point for the same process we bring to every client, just scaled up.

Stack

Built with

Common questions

FAQ

Do you work with large, publicly traded companies?
Yes — while most of our client list is small and local, we take on enterprise-scale work like Ferguson when it's a good fit, applying the same process with the added rigor larger organizations require.
How does SEO change for a distributor with a huge product catalog?
The strategy shifts from local-pack rankings to organizing and optimizing a very large set of product and category pages so the right item surfaces for the right search, across many markets at once.
Can you support marketing across multiple departments or locations?
Yes — we build workflows and approval steps that fit larger organizations, so multiple stakeholders can review and sign off without slowing the work down.
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