A physician website that sounds like the doctor, not a template.
Leslie Murphy, MD is a board-certified internist in an MDVIP concierge practice, focused on women's health, preventive medicine and sports medicine. Concierge patients choose a doctor personally, so the site needs to introduce her approach in her own voice.




Personal, clear and easy to read.
Doctor-first design
A site centered on the physician, her focus areas and her approach to care.
Blog
A blog where she shares health and wellness writing in her own voice.
Works alongside MDVIP
A personal site that complements the national MDVIP profile instead of repeating it.
Patients choose a person.
In concierge medicine, patients are signing up for a relationship with one physician. A generic practice page can't do that. The site has to show who the doctor is, what she focuses on and how she thinks about care, so the right patients self-select before they ever call.