Google Ads for law firms in Jacksonville & Northeast Florida.
Search campaigns and Local Services Ads for personal injury, family law, criminal defense, estate planning and other practices, built around signed cases, not clicks, by a Google Ads certified team based in Jacksonville.
Why legal ads burn budget so fast.
Legal searches are among the most expensive on Google. Local firms bid against each other, against national firms and against lead-generation sites that resell the same inquiries. A campaign without tight keywords, location targeting and intake tracking can spend a month’s budget on people looking for free advice, a paralegal job or a different practice area.
The firms that make Google Ads work treat it as a case-acquisition system: the right practice areas, the right counties, a landing page built for that case type, and an intake process that answers quickly and records which calls became consultations and signed clients.
Built around practice areas and signed cases.
Campaigns by practice area
Separate campaigns and budgets for each practice area and case type, so a high-value case type isn’t starved by cheaper, lower-value searches.
County and court-area targeting
Ads limited to the counties and cities where you take cases, such as Duval, St. Johns, Clay and Nassau, with bids raised where your best cases come from.
Aggressive negative keywords
Free legal advice, pro bono, jobs, salary, paralegal, law school, forms, “how to file myself” and other non-client searches blocked from day one.
Intake-focused tracking
Calls, chat and forms tracked as conversions, and where possible matched to consultations and signed cases, so bidding learns which searches turn into clients.
Landing pages per case type
Focused pages for each practice area with clear next steps and fast mobile loading, not a general homepage. See law firm web design.
Ad schedules that match intake
Ads run when someone can answer. If your intake is staffed after hours, we use it; if not, we don’t pay for calls that go to voicemail.
Ads written with the Florida Bar’s rules in mind.
Lawyer advertising in Florida is regulated by The Florida Bar, and Google ads count as advertising. In practice that means avoiding misleading claims, being careful with words like “specialist” or “expert” (restricted unless a lawyer is board certified in that area), and handling references to past results carefully. We write ad copy and landing pages with those rules in mind and send them to you for review before anything goes live. Final responsibility for compliance stays with the firm, so your approval is part of our process.
Search ads and Google Verified, together.
For many practice areas, Google offers Local Services Ads with the Google Verified badge, which appear above regular ads and charge per lead rather than per click. They’re ranked largely on reviews, responsiveness and proximity. For most firms, the strongest setup combines Local Services Ads for core inquiries, search campaigns for specific high-value case types, and a strong Google Business Profile for the map pack.
Practice areas we build campaigns for.
Personal injury
Auto, truck, motorcycle and slip-and-fall cases, with campaigns split by case type and tight geographic targeting.
Family law & divorce
Divorce, custody, alimony and adoption, with ads written for people in a stressful moment who need a clear next step.
Criminal defense & DUI
Time-sensitive searches where call-first ads and responsive intake matter most.
Estate planning & probate
Wills, trusts and probate for families across Jacksonville, Ponte Vedra and St. Johns County, often with longer decision cycles.
Workers’ comp & employment
Injured workers and employment disputes, targeted to the counties you serve.
Business, real estate & immigration
Contract, formation, closing and immigration matters where consultations are high value and keyword lists stay narrow.
Rated 5.0 on Google by 33 clients.
10+ years in business, 100+ websites and apps launched, and a team that holds every current Google Ads certification. Our law firm and professional services websites include work for Wilcox, McFadyen, Fields & Sutherland, a multi-attorney firm.
FAQ
Are Google Ads worth it for a law firm?
They can be, because people searching for a lawyer often need one soon. They pay off when campaigns are focused on the practice areas and counties you want, wasted searches are blocked and intake tracks which calls became signed cases. Without that, legal clicks get expensive quickly.
Why are legal keywords so expensive?
A single case can be worth a lot to a firm, so many firms and lead-generation companies compete in the same auctions. That’s why targeting, negative keywords and landing pages matter more in legal than almost any other category.
Do you follow the Florida Bar’s advertising rules?
We write ads and landing pages with The Florida Bar’s lawyer advertising rules in mind and send everything to you for approval before launch. Final compliance responsibility rests with the firm, so your review is built into the process.
Should my firm use Local Services Ads?
If your practice area is eligible, usually yes, alongside search campaigns. Local Services Ads charge per lead and show the Google Verified badge; search ads let you target specific case types and control the landing page.
Can you track which ads lead to signed cases?
We track calls, forms and chats as conversions, and where your intake system allows it, we can feed consultation or signed-case outcomes back into Google Ads so bidding favors the searches that produce clients.
What budget does a law firm need?
It depends on your practice area, the counties you target and how many cases you want each month. We work backward from what a case is worth and your intake conversion rate, and recommend a specific range during scoping.
Who owns the ad account?
Your firm does. Campaigns run in an account owned by the firm, with us added as managers.
Can you guarantee a number of cases?
No one can honestly guarantee results from ad auctions, and in legal advertising such promises are a red flag. We commit to clean tracking, weekly optimization and honest reporting on cost per lead and cost per case.