Google Ads for medical practices, dentists & med spas in Jacksonville.
Search campaigns built around booked appointments for medical, dental, med spa and wellness practices across Northeast Florida, written within Google’s healthcare policies and set up with privacy-conscious tracking.
Three things that trip up healthcare campaigns.
Google’s healthcare policies
Google restricts how some treatments can be advertised. Prescription-only medicines, including common injectable neurotoxins, can’t be promoted by name in U.S. search ads, so med spa and aesthetic campaigns need to be built around consultations and permitted terms.
No health-based targeting
Google doesn’t allow personalized ads based on health conditions, which limits remarketing and audience targeting. Campaigns lean on well-structured search keywords and strong landing pages instead.
Patient privacy in tracking
Ad and analytics tags can collect more than they should on medical sites. We set up conversion tracking that measures bookings without sending appointment details or health information to ad platforms.
Built around appointments, not clicks.
Campaigns by service line
Separate campaigns for the treatments and services you most want to grow, such as implants, Invisalign-style aligners, emergency dental, new-patient exams, aesthetics or specialty care.
Location targeting by practice
Ads aimed at the ZIP codes and neighborhoods your patients actually come from, with separate settings for each location in multi-office practices.
Booking-first landing pages
Fast pages for each service with insurance information, providers, location and online booking where you use it. See healthcare web design.
Conversion tracking for bookings
Calls, booking requests and forms tracked as conversions so bidding learns which searches turn into appointments.
Negative keywords
Jobs, schools, certifications, DIY remedies, free clinics and other non-patient searches blocked before they waste budget.
Weekly optimization
Search terms, bids, budgets and ad copy reviewed every week, with plain-language monthly reporting on cost per booked appointment.
Practices we build campaigns for.
Dental & orthodontic practices
New-patient, emergency, implant, cosmetic and aligner campaigns, with family-friendly pages for Nocatee and the Southside and premium positioning for Ponte Vedra Beach.
Med spas & aesthetics
Consultation-focused campaigns for skin, body and aesthetic treatments, written to stay within Google’s policies on prescription treatments.
Primary, concierge & specialty care
Accepting-new-patients campaigns for internal medicine, concierge practices, neurology, dermatology and other specialties.
Physical therapy, chiropractic & wellness
Local campaigns for therapy, chiropractic, cryotherapy and recovery studios where proximity and booking ease matter.
Senior care & home health
Campaigns aimed at adult children researching care for a parent, with clear calls to action and careful tracking.
Labs, urgent care & walk-in services
Call-first, location-based campaigns for walk-in services where people need help today.
Healthcare search in Jacksonville is local.
Patients rarely drive across Jacksonville for a dentist or a med spa, so targeting by area matters. A practice in Mandarin, one in Nocatee and one on the Beaches face different competitors and different patients. We target and bid for the areas each office serves, and for premium markets such as Ponte Vedra Beach we write ads and pages that match what those patients expect. Pair ads with local SEO and an accurate Google Business Profile, because many patients check reviews before they book.
Rated 5.0 on Google by 33 clients.
10+ years in business, 100+ websites and apps launched, and a team that holds every current Google Ads certification. Healthcare work includes websites, marketing and online ads for East Coast Neuro, a neurology practice, Any Lab Test Now, a walk-in lab testing location, and Magnolia Grace Senior Care, plus Recovery Zone, a cryotherapy studio in Jacksonville’s Riverside/Brooklyn area.
FAQ
Can med spas advertise Botox on Google?
Not by name in U.S. search ads. Botox and similar injectables are prescription medicines, which Google doesn’t allow most advertisers to promote. Med spa campaigns are built around consultations, permitted treatment terms and your brand instead.
Are Google Ads HIPAA compliant?
Google Ads itself isn’t a HIPAA-covered service, which is why tracking setup matters. We configure conversion tracking to record that a booking or call happened without sending names, appointment details or health information to Google. Your own compliance team should review any setup that touches patient data.
Can you run remarketing ads for my practice?
Google limits personalized advertising based on health, so remarketing for most medical services is restricted. We focus budget on search campaigns, where patients are actively looking for care.
What works best for dental practices?
Usually search campaigns split by service, such as new-patient exams, emergencies, implants and aligners, sent to fast pages with online booking, plus a strong Google Business Profile with steady reviews.
Can you manage ads for multiple office locations?
Yes. Each location gets its own targeting, budgets and landing pages so offices don’t compete with each other and you can see results by location.
What budget does a practice need?
It depends on your specialty, location and how many new patients you want. We work backward from what a new patient is worth to the practice and recommend a specific range during scoping.
Who owns the ad account?
Your practice does. Campaigns run in an account owned by the practice, with us added as managers.
Can you guarantee a number of new patients?
No one can honestly guarantee results from ad auctions. We commit to policy-compliant ads, privacy-conscious tracking, weekly optimization and honest reporting on cost per booked appointment.